As the firm's first marketing and business development professional, Lori Rickman has had a hand in developing all policies, processes, and procedures related to the firm’s marketing and business development function, helping to streamline marketing and business development efforts and grow the business.

With more than 20 years of legal marketing and business development experience at Baker Sterchi, Lori is involved with all marketing and business development initiatives and activities—from strategy, budgeting, and expense monitoring to supporting individual and practice group efforts, coordinating business proposals, managing website and social media platforms, overseeing content creation, preparing award and ranking submissions, and more. She is passionate about helping to shape and grow the firm's brand and the individual brands of firm attorneys.

Lori has been a member of Baker Sterchi's Diversity & Inclusion Committee for nearly 15 years, and previously served nearly 20 years as the firm’s professional development programming coordinator. She is a member of ALFA International’s Marketing Committee and chair emeritus of the Marketing Managers Practice Group. Additionally, Lori has served in numerous leadership roles with the Legal Marketing Association in Kansas City, including as chair.

She is a 2020 recipient of the Missouri Lawyers Media Unsung Legal Heroes Award (Legal Marketing Category).