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Lori Rickman

Dir. of Marketing & Business Development in Kansas City

Lori Rickman is Baker Sterchi's Director of Marketing and Business Development, located in Kansas City.

As the firm's first marketing and business development professional, Lori has had a hand in developing all policies, processes, and procedures related to the firm’s marketing and business development function, helping to streamline marketing and business development efforts and grow the business.

With more than 20 years of legal marketing and business development experience at Baker Sterchi, Lori is involved with all marketing and business development initiatives and activities—from strategy, budgeting, and expense monitoring to supporting individual and practice group efforts, coordinating business proposals, managing website and social media platforms, overseeing content creation, preparing award and ranking submissions, and more. She is passionate about helping to shape and grow the firm's brand and the individual brands of firm attorneys.

Lori has been a member of Baker Sterchi's Diversity & Inclusion Committee for nearly 15 years, and previously served nearly 20 years as the firm’s professional development programming coordinator. She is a member of ALFA International’s Marketing Committee and chair emeritus of the Marketing Managers Practice Group. Additionally, Lori has served in numerous leadership roles with the Legal Marketing Association in Kansas City, including as chair.

She is a 2020 recipient of the Missouri Lawyers Media Unsung Legal Heroes Award (Legal Marketing Category).


  • University of Missouri-Columbia, B.A., Political Science

Memberships & Activities

  • ALFA International
    • Member, Marketing Committee for the organization (2021-2022)
    • Chair Emeritus, Marketing Managers Practice Group (2022)
    • Chair, Marketing Managers Practice Group (2021)
  • Association of Legal Administrators
    • Member (2021-present)
  • Baker Sterchi Diversity Committee
    •  Member (2007-present)
  • International Legal Technology Association
    • Member (2014-present)
  • Legal Marketing Association
    • Member, Midwest Region Nominating Committee (2019 & 2020)
    • Member-at-Large, Kansas City Local Steering Committee (2020)
    • Chair, Kansas City Local Steering Committee (2019)
    • Vice-Chair, Kansas City Local Steering Committee (2019)
    • Secretary, Kansas City Local Steering Committee (2016-2018)
    • Member, Midwest Region (2007-present)

Awards & Recognition

  • Missouri Lawyers Media Unsung Legal Heroes Award (Legal Marketing Category), July 2020